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SUBMITTING YOUR WEBSITE
WITH THE YAHOO! SEARCH ENGINE

WHAT YOU WILL LEARN

In this lesson you will learn how to submit a Website to Yahoo!

FIRST AND UNIQUE

Yahoo!, the original search engine on the Web, continues to be unique among search engines and directories. Yahoo listings are maintained by humans rather than algorithms. Each site submitted for inclusion is accepted or rejected by a Yahoo editor who actually views and evaluates the site.

This is in contrast to other search engines, which often use automation programs (called spiders) to gather site information for the listings, as well as to evaluate and rank sites.

Because of the limited time available for editors to make choices about all submitted sites and a desire to keep the directory unique, Yahoo is quite picky about the sites it includes. Thus, having your site in Yahoo's site listings is a coveted accomplishment, especially since Yahoo generally ranks as the most visited search engine on the Internet.

You should NEVER use any type of automatic submission software or service to submit your site to Yahoo They build their directory by hand on Yahoo's end, so you should submit your site by hand on your end. However, the most important factor affecting the review of your site by the Yahoo editors is whether you have a high quality site with original content.

CATEGORY MATCHES VS SITE MATCHES VS WEB PAGE MATCHES

In order to properly submit your Website to the Yahoo search engine, you should first have some understanding of how Yahoo works. When you input a search into Yahoo, you can get up to five kinds of results: Inside Yahoo Matches, Sponsor Matches, Category Matches, Web Site Matches, and Web Page Matches.

The first two, Inside Yahoo Matches and Sponsor Matches, are not relevant to our discussion because a site submitted for inclusion in the Yahoo directory is not listed within these two categories. Therefore, we'll cover only the three categories that matter—Category Matches, Web Site Matches, and Web Page Matches.

The difference between Web Site Matches and Web Page Matches is that Web Site Matches include only sites listed in the Yahoo directory. Web Page Matches pull results from one of the spider-based engines (Google.com at the time of this writing) to supplement the Yahoo Web Site Matches.

So, even if your site is not listed in Yahoo as a Web Site Match, it may be found in a search through Yahoo if it is listed in Google. Since you have to click on Web Page Matches link to see this list of results, however, it is important to have your site listed on Yahoo (as well as Google) if you can obtain a listing there.

Yahoo displays Category Matches before the Web Site Matches and Web Page Matches (and after Inside Yahoo Matches and Sponsor Matches). If the search word or phrase is in the category name, that category will be included in the results of a search. As most people click on a category if one shows up, it is important in preparing your submission to Yahoo to select a category that includes your most important keyword or key phrase.

Thus, when people search with your main keywords or phrases, they will be presented with, and likely click on, a category that includes your site. When they get to the category listing, they will see your site, provided it ranks high enough to show on the first few pages of the category listing.

Yahoo is able to create Category Matches because it groups the various Websites in its directory under various subject headings, thus creating a hierarchy of categories. The broad initial categories are divided further and drill down into more and more specific subject areas.

For example, Web sites dealing with the subject "business opportunity magazines" are found in the following hierarchy:

Business and Economy > Business to Business > Business Opportunities > Magazines

As another example, should you register a domain name to house a doorway page for your main SFI affiliate site, the drill down to the category for such a site on Yahoo is:

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by George Little
Copyright (year) Panhandle On-Line, Inc.
License granted to Carson Services, Inc. for distribution to SFI affiliates. No part of this work may be republished, redistributed, or sold without written permission of the author.

For more information on the Internet Income Course and other works and courses by George Little, see www.profitpropulsion.com.

For Web Hosting services specially designed for SFI affiliates, see www.profitpropulsion.com.

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